- Posted on March 8, 2013
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South West Athletics Academy has just announced that Westerly Exeter MINI have proved their commitment to the legacy from the Olympic and Paralympic Games by agreeing to sponsor a MINI athletes programme. This is aimed at children in the age range 4 -8 to encourage them to come and try athletics and have lots of fun. There are also junior athlete sessions for those aged 9-12 that run at the same time as the MINI Athlete programme.
Sonya Ellis – Head Coach of South West Athletics Academy said ‘ It really is fantastic to get the support of such an important local business and to see them actively supporting the legacy from the Games. It is important to get children in sport from an early age and athletics is a great way to do that. With this support from Westerly MINI we are now also planning to go ahead with producing an information pack that all new MINI Athletes will get when they join.
Westerly MINI have also agreed to sponsor an exciting new concept that we are bringing to the south west which is a portable athletics track that we can use in city and town centres or take to schools and we are planning a launch in the next few months.’
MINI Athletics is great fun and focuses on fundamental skills such as running, jumping, balance, coordination and throwing by using special equipment and games. All the equipment is safe and adapted for children such as our popular sparkly shot putts that are really bouncy and have flashing lights and glitter. These are really popular with children as are our foam javelins and mini hurdles.
Darren Duffy, Brand Manager of Westerly Exeter MINI, said’ It is especially pleasing to be involved in athletics at the grassroots level and I am delighted to be supporting the rapidly growing MINI athlete programme. So far there are groups in Exeter and Exmouth and Sonya has told me of her plans to expand this even further. The portable track sounds like a fantastic idea and I look forward to seeing it up and running! ’
The BMW Group were corporate sponsors of the Olympic Games and also supplied miniature radio controlled MINI cars to collect the javelins, discusses and shots from the field events in the Olympic stadium. These were a great success and added a different dimension to the Games.
If your children have been inspired by the Olympics to try out athletics the award winning South West Athletics Academy has a special offer for 4 – 8 year old MINI Athletes to try out their skills for only £1 for the first session. Locations and times of all sessions are on South West Athletics Academy website www.sw-athletics-academy.co.uk Email email@example.com or call 07745 616852.